Center for home products and construction materials for Thais
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CRC Thaiwatsadu Co., Ltd is one of the retail businesses under Central Retail Corporation. We operate the Thaiwatsadu, a one-stop center for construction materials and home products for Thai people. The target customers are medium and small contractors, project owners, retailers, and homeowners. Under the tagline "Complete home products, affordable price, and good products and services," Thaiwatsadu offers

Complete: A wide variety of products, more than 50,000 items, including structural and foundation works, such as bricks, stones, cement, sand, steel, piles, floor slabs, roofs, to home decoration, furniture, and various electrical appliances.

Affordable: Thaiwatsadu is committed to providing its customers with affordable construction materials and home products. Customers don't have to wait for promotional events or sales to get a good deal.

Good: Thawatsadu offers a wide range of high-quality products from leading brands, all backed by a warranty. The company also has a generous return policy.


Vision



Being the leading Omni – Channel retailer of construction materials and home improvement products

that meet the needs of people in the Asia region for a better living.





Mr. Suthisarn Chirathivat

Executive Director


Key milestones

2010

Thaiwatsadu, a one-stop center for construction materials and home products for Thai people, opened its first branch in Bangbuathong, Nonthaburi province, to serve a wide range of customers, including medium and small contractors, project owners, and homeowners.

2014

Thaiwatsadu expanded to 40 branches nationwide within 4 years and opened a new head office and distribution center in Wang Noi district, Ayutthaya province.

2016

Thaiwatsadu merged its membership program with The1 to allow customers to earn and use points together.

2018

Thaiwatsadu opened a new branch in Chaiyaphruek with a new building design and air conditioning. The branch also features a Contractor Gallery, where customers can see examples of how materials are used or installed.

2019

Thaiwatsadu developed a new store format at its Nongchok branch called Thaiwatsadu Blue (Small Format). This format reduces the size of the store to make it more agile and uses mobile technology to shop for products and services.

2020

During the COVID-19 pandemic, stores were temporarily closed. Thaiwatsadu quickly developed an e-commerce system to sell products and services online in full within one year. This includes shopping through the website (Shop Online), online shopping and pick up at the store (Click & Collect), and shopping through Line (Chat & Shop).

2021

Thaiwatsadu launched a new store format again with Thaiwatsadu White (Hybrid Format), which combines Thaiwatsadu and BnB home at the Srisaman branch.

2022

The company developed our IT system to improve the efficiency of selling products and services with E-ordering, Thaiwatsadu app, E-tax, and wallet app.


Store Format

Thaiwatsadu Red

Size: 13,000 - 20,000 square meters
Products: A wide range of construction materials and home products, including over 40,000 items.
Categories:
• Construction materials
• Electrical appliances, hardware, tools, plumbing, paint, and agricultural equipment
• Tiles, bathroom fixtures, kitchen furniture, and kitchen appliances
• Furniture, home décor, and appliances
Target customers: Construction contractors, handymen, and homeowners

Thaiwatsadu Blue

Size: 7,000 square meters
Products: A wide range of selected construction materials and home repair products, including over 20,000 items.
Categories:
• Construction materials
• Electrical appliances, hardware, tools, plumbing, paint, and agricultural equipment
• Tiles, bathroom fixtures, kitchen furniture
Target customers: Construction contractors, handymen, and homeowners

Thaiwatsadu White

Size: 16,000 - 20,000 square meters
Products: A one-stop shop for both construction materials and home décor and repair products, including over 50,000 items.
Categories:
• Construction materials
• Electrical appliances, hardware, tools, plumbing, paint, and agricultural equipment
• Tiles, bathroom fixtures, kitchen furniture, and kitchen appliances
• Furniture, home décor, and appliances (TVs, refrigerators, air conditioners)
Target customers: Customers who want to renovate or decorate their homes, small construction contractors, and hotels and restaurants.